About us Who we are Patrons Joey Essex Joey Essex starred in TOWIE and has appeared on I'm A Celebrity. His mum died when he was 10 years old. Joey said: It was really hard when my mum died, so I’m very happy to help Child Bereavement UK, so they can support other kids, and parents like my Dad, who are going through what we went through. It’s a huge honour for me to be able to help raise awareness of Child Bereavement UK and the great work it does. It’s really tough being bereaved as a kid and I want other people to find the support I didn’t get. Child Bereavement UK is a charity that’s really close to my heart. Joey has supported various Child Bereavement UK events, has met members of our Young People's Advisory Group, and has featured in Child Bereavement UK's One More Minute awareness campaign.