Mike Clare Mike founded the national bed superstore Dreams. Mike is no stranger to bereavement: his father died when Mike was 12, which had a great impact on his young life. In 1999 his elder (and only) brother died. The impact of seeing his nephew and niece grieving and coming to terms with their loss at a very similar age to when Mike and his brother lost their father, brought home many memories and deep emotions. Read a blogpost by Mike about how being a bereaved child shaped his life.