Chief Executive: Ann Chalmers  (pictured)

Ann has worked with the charity since 1996 and became its Chief Executive in 2003. She holds a BACP Accredited Diploma in Psychotherapeutic Counselling and a University Accredited Diploma in Bereavement Counselling, and has been involved in multi-disciplinary training of professionals in the area of loss and bereavement for over twenty years. She is also a qualified Chartered Accountant.

From 1995-2006 Ann was part of the Bereavement Care Team at Mayday Healthcare NHS Trust where her work involved counselling for both individuals and couples. She has also provided counselling for staff within the NHS and for children and young people within the voluntary sector. Ann has contributed to a number of professional publications and books, and has lectured nationally and internationally for the charity. She represents Child Bereavement UK on a number of steering groups, bringing the families’ perspective to projects and initiatives of national significance.

Chief Financial Officer: Kieran Cronin

Kieran joined the charity in April 2012. Prior to that he held a number of senior finance roles at Trafalgar House, Kvaerner, Skanska and Avent. He has over 30 years’ experience in strategic development, financial planning and control and system development. He has applied these skills to help create a platform to enable the charity to grow with confidence. He is a bereaved child and a bereaved parent and believes that there is much to do to ensure our society is better able to support families when a parent or child dies.


Director of Communications: Jane Keightley

Jane has a background in marketing, having worked at Diageo for 16 years building global brands including Bombay Sapphire, Piat wines, Croft, Smirnoff, J&B Whisky and Guinness. In 2004, Jane was seconded by the Diageo Foundation to Youth Business International, part of the International Business Leaders’ Forum, and to The Prince’s Charities, where she developed a brand identity for its group of 16 charities and Duchy Originals for HRH The Prince of Wales.

Jane set up as a Branding & Communications Specialist in 2005, advising charities, corporate foundations and businesses including working with: Care International, Thrive, The Foyer Federation, The Alnwick Castle & Garden, Street Kids International, Alport UK, Diageo Foundation and Against Breast Cancer. She also spent six years on the Independent Complaints Panel for The Portman Group, the alcohol industry’s regulatory body. 


Executive Manager: Sue Randall

Sue joined the charity in 2005 from a background of sales and marketing in pharmaceuticals. Sue works closely with the Chief Executive, manages all the office locations around the country and has taken the lead on a number of the charity’s major fundraising events. Sue also acts as Secretary to the Board of Trustees.