Jane has a background in marketing, having worked at Diageo for 16 years building global brands including Bombay Sapphire, Piat wines, Croft, Smirnoff, J&B Whisky and Guinness. In 2004, Jane was seconded by the Diageo Foundation to Youth Business International, part of the International Business Leaders’ Forum, and to The Prince’s Charities, where she developed a brand identity for its group of 16 charities and Duchy Originals for HRH The Prince of Wales.

Jane set up as a Branding & Communications Specialist in 2005, advising charities, corporate foundations and businesses including working with: Care International, Thrive, The Foyer Federation, The Alnwick Castle & Garden, Street Kids International, Alport UK, Diageo Foundation and Against Breast Cancer. She also spent six years on the Independent Complaints Panel for The Portman Group, the alcohol industry’s regulatory body.