Baby Loss Awareness Week About Baby Loss Awareness Week 2021 Baby Loss Awareness Week takes place from 9 to 15 October every year. It’s an opportunity for parents, their families and friends to acknowledge and remember their precious babies who have died. It is is led by Sands in collaboration with over 60 charities in the UK. Baby Loss Awareness Week is an opportunity: • for bereaved parents and families across the world to commemorate their babies’ lives• to break the silence around pregnancy or baby loss in the UK• to ensure all bereaved parents in the UK get the best possible care, wherever they live, when they need it This year the theme of Baby Loss Awareness Week is wellbeing, exploring what this means to people from all walks of life who have been affected by pregnancy and baby loss. Support and Information For confidential support, information and guidance around baby loss, our helpline team is available to take calls and respond to emails 9 am – 5 pm, Monday to Friday, or via the LiveChat icon on the website.